Interview With Virtue Labs Founder

Two Powerful Female Business Owners Open Up About What It Takes to Get to the Top.
Watch as the founder of behindthechair.com, Mary Rector, and Melisse Shaban, former head of Aveda, The Body Shop, StriVectin and Frédéric Fekkai, share straight talk about what it takes to make it to the top of the beauty business.

You Will Learn

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3 key attributes you must have to guarantee success

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How to build a culture that shows up even when you don’t

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The mistakes owners make when hiring and managing teams

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Who should (and shouldn’t) start a business and why

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Why certain businesses succeed, while most fail

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Why (and how) social media will change everything about your business and how to manage that change

Chapters

00:01

Intro + Overview

01:21

Melisse's Background

04:41

Key Lessons from Horst

10:40

Sacrifices for Success

20:06

Technological Advancement + Virtue

21:46

Company Culture

29:38

Salon Social Media

34:07

Virtue Behind the Chair

40:49

Being a Female Boss

56:21

Who to Hire

59:58

Getting Recognized by Brands

01:00:06

Tips for Opening a Salon

01:06:29

Virtue Q&A

01:10:13

Biggest Lessons

01:16:09

Closing Remarks

Suggested Courses

51 min

Interview with Justin Anderson

Get up close and personal with A-list celeb stylist Justin Anderson in an exclusive, candid interview

@justinanderson, @marybehindthechair

48 min

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129

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22 Years of Business Lessons

Experience BTC Founder and Creative Director Mary Rector's powerful insights from 22 years in the industry.

@marybehindthechair